Monday, March 4, 2013

Behind the Brands

Do you want to be a responsible consumer? 
Do you want to use a powerful weapon to help create a more just food system? 

Your voice and the dollars that you vote with can be powerful tools in shaping what kind of practices are used in our food system.

Behind The Brands is Oxfam's new campaign to encourage people to tell the brands they buy from what they think about corporate accountability and a fair food system.

This new interactive web tool gives you the ability to find out how your favourite brands scored in regards to their treatment of farmers, women in particular, climate, land use, and more. You then have the ability to take action and read about the issues.

Overtime, we hope to see an improvement in the scorecards of these large companies as they respond to pressure from their customers.

I encourage you to get out there and explore this exciting new part of the website- stay tuned for more!

Best,
Kat

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